To start off the assignment I first began by creating a visual board of all my reference and inspiration for my own designs looking at real life images of exotic frogs and toads along with other artists concepts of frogs and humanoid frog characters.
I then created some rough studies in Photoshop based on my research of real life frogs and toads and created three studies from some images from my visual board, looking at what makes a frog, frog like and what features I would need to bring forwards into the final design.
I then created some rough silhouettes to get some basic shapes going for my own frog design, I tried three different ideas, the first looked as though he was standing and holding something, the second standing with his hands in the air in an excited stance and the third crouched down on the floor.
I decided the first silhouette looked the best and gave me the most options for my final design so I then took this silhouette forward and started by creating an outline and then refining and adding details to create my final frog concept. I decided to keep the style of this painting cartoony with quite flat colours and basic textures to appeal to my chosen audience of children/young adults.
Overall I am really pleased with my final design and feel as though I have approached this assignment effectively and created an unique and interesting outcome that clearly shows the idea of a frog/toad with the anthropomorphic design to add that human side to the concept.
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